Optimizely experts since 2007

What our experience means for our clients

Optimizely is not one of many platforms we work with. It is the foundation of our specialist environment.

This long-term focus means that our teams understand both the history of the platform and where it is heading. We work across Optimizely One, from content management and digital commerce to experimentation, data and AI.

We also understand everything that needs to work around the platform. This includes integrations, content structure, editorial governance, performance, security, accessibility and the way teams collaborate across the organisation.

Experience is not only about the number of years we have worked with a platform. It helps us recognise patterns, understand the consequences of different choices and reduce unnecessary complexity.

We help our clients:

• Define a clear platform strategy and roadmap
• Build and modernise websites, self-service solutions and commerce platforms
• Consolidate platforms across markets, brands and business areas
• Connect Optimizely with PIM, ERP, CRM, search and other core systems
• Migrate content and data with less manual work and lower risk
• Improve editorial workflows, accessibility, content quality and continuous experimentation

We work with our clients throughout the platform lifecycle, from strategy and architecture to implementation, upgrades, maintenance and continuous improvement.

Long-term collaboration also means that our teams retain knowledge of the platform, its integrations and the organisation behind it. This makes it easier to prioritise improvements and respond when needs change.

Our role is to help each organisation use the parts of Optimizely that create value for them. Not every organisation needs the entire product suite at once.

Platforms that work across markets

An international digital platform is more than a translated version of the same website.

Different markets may have their own products, content, regulations, systems and ways of working. At the same time, the organisation needs shared technology, consistent branding and control of its data.

We help organisations decide what should be managed centrally and what should be adapted locally. The goal is to give local teams the flexibility they need without creating separate platforms for every market.

Our experience includes working with international organisations such as TOMRA, Kiwa, Norwegian and DNV.

Tools built for Optimizely

When standard functionality does not solve the whole need, we develop tools and extensions that make Optimizely more useful for editors, marketers and development teams.

Epinova’s AI Assistant for Optimizely

Create, translate and optimise content directly in the CMS. The AI Assistant brings content creation, SEO and analytics into the same editorial workflow.

Epinova Content Hub

Share, reuse and develop content across teams, departments and markets. Content Hub combines content, insights, recommendations and AI support in one workspace.

Proxima Content Migration

Move content from an existing CMS to Optimizely with less manual work and lower risk. The migration engine supports content transformation, multisite scenarios, languages, links and digital assets.

Recognised by Optimizely and our clients

Epinova has received several Partner of the Year awards in Europe and the Nordics. Our recent recognition includes ONE Partner of the Year, Europe 2025 and Customer Choice Partner of the Year, Nordics 2025.

The Customer Choice award is based directly on client feedback and recognises platform expertise, proven business value and long-term collaboration.

Explore our Optimizely awards and recognition

Looking for an experienced Optimizely partner?

Are you planning an upgrade, consolidating several websites or exploring how AI can support your teams?

Tell us about your current platform and what you want to achieve. We will bring together the right people to review your needs and help you identify the next steps.

Contact our Optimizely experts