Content Hub
Share, reuse and create more value from content across teams, departments and markets.
Many organisations have valuable knowledge and content spread across teams. Content Hub makes it easier to find what already exists, see what works and develop it for new audiences instead of starting from scratch.
See Content Hub in action
Epinova has specialised in Optimizely since 2007. Today, we are an Optimizely Platinum Partner and one of Europe’s largest Optimizely specialist environments.
Developed by our own Optimizely specialists, Content Hub is a workspace integrated directly with Optimizely. It brings content, insight and planning together, helping teams collaborate across the organisation.
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One place for content, insight and collaboration
Content Hub brings content, analytics and recommendations together in one clear dashboard.
Editors and marketers can find relevant content that has already been created, see what performs well and build on existing work instead of starting again.
Get more from the content you already have
Content Hub helps knowledge and content move between teams, departments and markets. This makes it easier to:
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Find content produced by other teams or markets
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See which articles, topics and campaigns create engagement
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Reuse and adapt content with proven value
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Share knowledge and best practice across the organisation
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Develop existing content for new audiences and channels
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Publish more relevant content with less manual work
AI support for content teams
Content Hub combines editorial workflows with AI support.
Editors can improve existing text, create drafts, adapt content for different audiences, translate articles and generate ideas for new content. The editor remains responsible for reviewing and publishing the final result.
The aim is to make content production more efficient while helping teams maintain quality and consistency.
From insight to action
Content Hub connects content with performance data. Teams can see which articles and topics perform well and use that insight to decide what to create, update or reuse.
This makes it easier to identify successful content, prioritise the right activities and share useful ideas across the organisation.
A shared view of activities
A shared calendar gives teams an overview of planned activities, campaigns and publishing.
Recommended tasks and content suggestions make it easier to coordinate work across teams and markets. This helps reduce duplicated effort and gives everyone better visibility of what is happening across the organisation.
Why organisations choose Content Hub
Content Hub brings content, insight, AI support and collaboration together in one workspace. This helps organisations:
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Create more value from existing content
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Reduce duplicated content work
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Coordinate activities across teams and markets
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Use performance data to guide content decisions
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Share knowledge and successful ideas
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Produce relevant content more efficiently
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Work directly within the Optimizely environment
Frequently asked questions
What is Content Hub for Optimizely?
Content Hub is a workspace integrated with Optimizely that brings shared content, insight, recommendations and planning together. It helps teams find, reuse and develop content across departments and markets.
How does Content Hub support organisations working across markets?
Teams can discover content created in other parts of the organisation, see what performs well and adapt relevant material for their own audiences. A shared overview also makes it easier to coordinate planned content and campaigns.
Does Content Hub include AI support?
Yes. Content Hub can support tasks such as drafting, improving, adapting and translating content. Editors review and control the content before it is published.
Want to see how Content Hub could support your teams?
We can show you how Content Hub works and discuss how it could support content sharing, reuse and collaboration across your organisation.