Picture of someone laying tiles. Photo: Canva


With Proxima, Flisekompaniet quickly got to the test phase of their e-commerce project, where the purpose was to automate order management from the online store.

Flisekompaniet is Norway's largest distributor of ceramic tiles, and has outlets throughout the Norway. Their overall goal is to be their customers' natural first choice. Both in stores and online. The customer experience should always be good service, good employees and products that meet the customers' expectations. As a customer, you should always be seen and heard. 


Previously, the online store had no automatic handling of orders from online store to order system. Which involved a lot of manual work to get the orders from the online store into the ERP system. The assignment with a new online store was therefore to automate order intake online, in addition to optimizing the purchase process.


In this project, Epinova, in collaboration with two of our sister companies in NOVA, Rocket and Northern Beat, delivered UX, SEO and development of the Optimizely part of the webshop.


The online store is built on Proxima, and is connected to the Dahl Optimera Norway service platform. The service platform consists of services for payment, shipping, order management, authentication via OKTA, stock status, prices, etc. For product enrichment system, Bluestone PIM is used. The online store aims to make it easy for customers to buy tiles and plumbing products, so the project had extra focus on a simple checkout process. The online store offers Klarna and Vipps for payment, as well as Verifone for card payment. Postnord is used for shipping.

The online store is made on Optimizely .net 7 and latest commerce version.

With Proxima, Flisekompaniet gets

  • Less manual processes
  • Standardization of microservices
  • Less business logic in ecommerce

Flisekompaniet is wholly owned by Optimera AS and part of Dahl Optimera Norway.

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